In order to add value and innovate their customers, Dropbox has incorporated more functions into their product which helps them maintain their customers happy. Dropbox launched a feature for customers to allow them to scan documents and save them directly in their dropbox storage and helps the customer to save time which saving more times helps the customers do other things. For Dropbox to come up with new innovations, they have a thing that happens once a year called Hack Week. Hack Week is where Dropbox gives the engineers an entire week to do whatever they want or invent whatever they want. Dropbox will then find big innovations and incorporate them in their product. Meaning they will use they’re idea and put it to the test which also helps them with their customers because trying new things and trying things other people may like can help them build up their platform.
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