| Course Calendar – Spring 2019 – SBE 100-140W-OER | ||||
| Week | Topic | Components | Readings/Videos | To Submit |
| Module 1 | Introduction | Welcome | Welcome Note & Video | |
| 1/25 – 1/30 | Discussion Question | DQ1-Bio | ||
| Assignment | Review Syllabus Growth mindset |
Syllabus quiz Growth mindset quiz |
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| Module 2 | What is Entrepreneurship? | Text | Ch. 1: Who is an entrepreneur (p1 – p.5) | |
| 1/31 – 2/6 | Module 1: Define Entrepreneurship | Entrepreneurship: A Working Definition | Check your understanding
Self-Leadership quiz |
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| Module 2: Characteristics of an Entrepreneur | Video: Entrepreneurship as a Method Self-Leadership Assessment |
Personality Dimensions & Entrepreneurial status DQ 1 |
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| Module 3: Entrepreneurship & Social Responsibility | 30 under 30: Social Entrepreneurs Creative Problem Solving |
Blog: Comment on Social Entrepreneurship articles | ||
| Assignments | Idea for Business (Upload via link) | IA 1 | ||
| Module 3 | Recognizing Opportunities | Readings | Ch. 1: Recognizing Opportunities (p.5 – 12) | |
| 2/7 – 2/13 | Secondary Readings | Observing Trends Business Research Guide Talking to Customers |
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| DQs | Fisher Price Targets Hispanic Markets Social Entrepreneurs |
DQ1 & DQ2 | ||
| Assignments | Review Assignment # 1 (Post on Discussion Board) | RA1 | ||
| Module 4 2/14 – 2/2/20 |
Building Your Business | Readings | Ch. 2: Building your Business Block by Block Lean Cavas ( https://leanstack.com/why-lean-canvas/ ] |
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| Secondary Readings | Sample-OERu Pitfalls of Business Model |
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| DQs | Define your Business and Impact assumption | DQ1 | ||
| Assignments | Industry Research (upload via link) | IA2 | ||
| Module 5 | Lean Startup Principles | Readings | Lean Startup Methodology (Reading & Video) | |
| 2/21-2/27 | Secondary Readings | Reading 2: Minimum Viable Product (MVP) Reading 4: Dropbox case (iterations) |
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| DQs | Pivot 1 Pivot 2 |
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| Assignments | RA2A | |||
| Module 6 | Need Identification | Readings | Interviewing/Observing Customers | |
| 2/28 – 3/6 | Secondary Readings | Empathy: Human Centered Design Customer profiles |
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| DQs | Empathy | |||
| Assignments | Lean Canvas with Assumptions | IA 3 (3/4) | ||
| Module 7 | Customer Segments | Readings | Customer Segmentation | |
| 3/7 – 3/13 | Secondary Readings | Customer Persona | ||
| DQs | ||||
| Assignments | Review Assigment on Lean Canvas | RA 3 | ||
| Module 8 | Unfair Advantage | Readings | Competitive Advantage | |
| 3/14 – 3/20 | Secondary Readings | Differentiation based on Price and Product (Saylor) | ||
| DQs | ||||
| Assignments | Customer Segments/Early Adoptors | IA4 | ||
| Module 9 | Value Proposition | Readings | Value Proposition | |
| 3/21-3/27 | Secondary Readings | |||
| DQs | ||||
| Assignments | Value Innovation | RA4 | ||
| Module 10 | Channels | Readings | Distribution Channels | |
| 3/28 – 4/3 | Secondary Readings | |||
| DQs | ||||
| Assignments | Presentation of MVP using VoiceThread | IA 5 | ||
| Module 11 | Marketing | Readings | Ch. 4: Your Customers: Getting, Keeping & Growing Them | |
| 4/4 – 4/10 | Secondary Readings | |||
| DQs | ||||
| Assignments | Distribution Channels | |||
| Module 12 | Revenue Streams | Readings | Revenue Models | |
| 4/11 – 4/17 | Secondary Readings | |||
| DQs | ||||
| Assignments | Marketing Plan | |||
| 4/18 – 4/24 | Spring Break | |||
| Module 13 | Financing | Readings | Ch. 5: Financing Your Startup | |
| 4/25 – 5/1 | Secondary Readings | |||
| DQs | ||||
| Assignments | Review Marketing plan | |||
| Module 14 | Ethics & Legal Issues | Readings | Ch. 3: You as Business Owner, Manager, Leader | |
| 5/2 – 5/5/8 | Secondary Readings | |||
| DQs | Ethics | |||
| Assignments | Using Voice Thread | |||
| Module 15 | Launch Your Business | Readings | Ch. 6: Launch Your Business | |
| 5/9 – 5/12 | Secondary Readings | Learning from Failure | ||
| DQs | ||||
| Assignments | Google letter | |||
| Final Exam 5/13 – 5/20 |
Final Exams: Lessons Learned Submit Pitch Deck on Voice Thread |
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