Based on Chapter 4 and Secondary Reading ‘5Ps of Marketing’

As discussed in the secondary reading – 5 Ps of Marketing – positioning is the way your customers perceive you relative to competition.  It becomes your brand identity. Positioning is not your ranking among your customers — it is the image that customers have about your brand (relative to competition) — And a positioning map can show how you are viewed relative to competitors.  Here is an example of a positioning map.  If you were an entrepreneur planning to enter the automobile market, where would you like to be positioned relative to the others on this map? Can you capture the positioning in one sentence?