Fisher price is getting the idea of expand their market to the hispanic nation, because they’ve found that most of the children that are born in the US are from hispanic parents, so because of that they market is going to grow and they are going to gain more money. Between 2001 and 2010 the number of hispanic children increased by 22 percent and the non-hispanic fall in 1 percent. Market Vision’s campaign will focus on parents of infants, toddlers and preschoolers initially in Houston, Los Angeles and Chicago.