Dropbox has innovated and added value to customers by helping them save time. They look at the new ways people are trying to increase productivity and, implement those concepts into the website. The trends Dropbox had leveraged to help come up with these concepts is by doing something called “hack week”, where programmers have a week to create and try whatever they want. One thing they utilized was the feature to have a personal and work account. The 2 accounts are useful for people who use Dropbox for multiple things. They get their ideas from programmers and, the business trends seen throughout society. Their competitors also help them to see how successful businesses stay afloat,.
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